Four in five (79%) online teenagers aged 13-17 now use generative AI tools and services, with a significant minority of younger children aged 7-12 also adopting the technology (40%).

Adult internet users aged 16 and above are, on average, comparatively more reluctant users of generative AI (31%). Among those who have never used this technology (69%), nearly one in four have no idea what it is (24%).

Snapchat My AI - which became freely available to all Snap users in April 2023 - is the most popular generative AI tool among children and teens, used by half (51%) of online 7–17-year-olds. Online teenage girls are its most avid users (75%).

ChatGPT is the most widely used generative AI service among internet users aged 16 and above (23%). Among online youngsters aged 7-17, boys are keener users of ChatGPT than girls (34% versus 14%).